Along 2013 and 2014 I participated in this project as a graphic designer and educator by the Design Possível association. It was a collaboration between the city Hall of Guarulhos (SP), Pfizer, IncluiMais, Health of the Family Association and the client, Tear, which purpose is to: work for the equality of and access to social opportunities for those who are socio-emotionally vulnerable and/or in psychological suffering. Tear also aims to multiply its experience and spread its knowledge for the welfare.
The project included the formation and education of a Brand Kernel inside Tear, a group with very diverse hierarchy from inside the service that helped Design Possível team to re-brand the organization with new signatures, corporate identity, brandbook, website (still to be released) and many other communication pieces.
Brand managment team: Alexandre Lopes, Isadora Candian, Rafael Kryon and Tear’s Brand Kernel.
This team had the help of many people and I would like to thank specially Caio Esteves, owner of Caio Esteves Branding e Design (CEB+D), and Ivo Pons, founder of Design Possível. Without them it wouldn’t be possible to conclude this project.