Collaborative Branding for the Public Service Tear

In 2013 and 2014, I participated in this project as a graphic designer and educator by the Design Possível association. It was a collaboration between the City Hall of Guarulhos (SP - Brazil), Pfizer, IncluiMais, Health of the Family Association, and the client, Tear, which purpose is to: work for the equality of and access to social opportunities for those who are socio-emotionally vulnerable or in psychological suffering. Tear also aims to multiply its experience and spread its knowledge for the welfare.

The project included the formation and education of a Brand Kernel inside Tear, a group with a very diverse hierarchy from inside the service that helped the Design Possível team to re-brand the organization with new signatures, corporate identity, brand book, website (still to be released) and many other communication pieces.

Brand management team: Alexandre Lopes, Isadora Candian, Rafael Kryon, and Tear’s Brand Kernel.

This team had the help of many people, and I would like to thank Caio Esteves Branding e Design, owner of Caio Esteves Branding e Design (CEB+D), and Ivo Pons, founder of Design Possível. Without them, it wouldn’t be possible to conclude this project.