I design products. My curiosity drives me to elaborate on questions and develop solutions. I can direct every phase in a product’s life cycle: from hearing clients and analyzing requirements to prioritizing activities, designing systems, creating specifications, delegating tasks, and transforming demands into work. My leadership style is short- and long-term-oriented, so I am fair and hands-on.

Over the past decade, I’ve accumulated experience in business related to ESGs, sustainability management, knowledge organization, education, and learning. I do front and back-end software development, UX design, branding, and graphic design, both digital and analog.

A selection of projects

This is a selection of projects I've worked on. You can also check all projects listed on this site.

Snog by Cliqx: Scalable Bus Ticketing White-label and Marketplace Site Solutions

T.L;D.R.: Snog, a brand owned by Cliqx, focus on the bus ticketing business. They offer white-label and marketplace solutions

Architecture in...

Mee: Knowledge Organization Web App

T.L;D.R.: Mee is a knowledge organization platform. It allows users to put information into cards placed on boards, enforcing order and curator...

Cerensa® V3: The ultimate software for Sustainability Management and Sustainability Analysis

Cerensa Web App Version 3 is a sustainability platform that, like its second version, contains multiple solutions for sustainability, ESG, and c...

Cerensa® V2: The ultimate software for Sustainability Management and Sustainability Analysis

Cerensa Web App Version 2 is a sustainability platform that provides solutions for solid waste management, electric energy, water supply/waste,...

Cerensa® Business Intelligence

Architecture in a glimpse: To render PowerBI reports, we had to set up a structure that feeds a data warehouse as soon as the user inputs infor...

check all projects listed on this site arrow_forward_ios

Some of my skills

Some of my best skills are listening, problem solving, creating, designing and leading.

Listening

I make sure I am asking the right questions and working on the most impactful problem by observing and actively listening to the people around me.

It's a life-changing skill that helps from building relationships to writing good business specifications.

Problem Solving

I am curious about everything and I enjoy exploring and discovering. That enhances my repertoire and gives me a better understanding about how the components of a system works apart and together.

That’s specially useful when analyzing software requirements, mentalizing models, architecting software systems and choosing algorithms and data structures.

https://www.hackerrank.com/aexklon

Creating

Thinking of new ways to do things is a crucial part of who I am. If there's a better way to do something, I'll be inclined to pursue it.

And that's not solely about UX or Software Design and Development, as that applies for many aspects of my life. From making coffee to making KPIs.

Designing

I notice and appreciate beauty, excellence and skilled performance in all domains of life, from nature to art to mathematics to science to everyday experience.

That's what design is all about: looking not only to current resources and projects or just their direct results, but to envision the long game and play it every single day.

Leading

For me, leading is all about encouraging a group to get things done and preserving harmony within the group by making everyone feel included. That's how I do a good job when organizing activities and seeing that they happen.

Treating all people fairly is one of my abiding principles. I do not let my personal feelings bias decisions about other people. I give everyone a chance.

But if you came here looking for my skills doing business analysis, conducting SCRUM rituals with Jira, Prototyping with Figma, coding with HTML5 + CSS3 / SASS + JavaScript / TypeScript in frameworks like Angular and React consuming RESTful APIs that serve data from MySQL and DynamoDB databases and data warehouses, then please check out this selection of projects.

My history at a glance

Organizations:

Non-profit Organizations:

Education:

Snog by Cliqx — Scalable Bus Ticketing White-label and Marketplace Site Solutions

I led a team of three to create white-label and marketplace bus ticketing solutions for a brand called Snog, owned by Cliqx. Snog has a complex system that integrates with multiple GDS, payment gateways and BI. On top of that are the site solutions I've built. They run on Next.js flavored AWS Amplify.

Snog by Cliqx: Scalable Bus Ticketing White-label and Marketplace Site Solutions

Mee — A platform and methodology for knowledge organization

As part of Mee's team, I do from business specifications and software architecture to team leadership and scrum, all detailed in this article. My team built the current iteration of the platform from the ground up, and among the projects that it helped bring to life, are:

Cerensa — The ultimate software for Sustainability Management and Sustainability Analysis

As a part of Cerensa's team, I work mainly with web development and help with product management, system architecture, and business intelligence. I've helped to create, architect, develop and deliver five Cerensa branded large-scale products: Solid Waste (Cerensa® V3); Electric Energy, Water Supply/Waste and Indicators (Cerensa® V2); and BI (Cerensa® Business Intelligence).

That work impacted thousands of clients' users and, indirectly, millions of their users. We serve multiple privately and publicly traded companies, such as:

Ultrapar Participacoes S.A.

Ultrapar Participações S.A. engages in the gas distribution, fuel distribution, and storage businesses primarily in Brazil, Mexico, Uruguay, Venezuela, other Latin American countries, the United States, Canada, the Far East, Europe, and internationally.

Source: Investing.com

Industry: Oil, Gas & Consumable Fuels

Sector: Energy

Total Annual Revenue of Ultrapar Participações S.A. as of DEC 2021: 109.732M BRL.

ProCor — Brazilian Color Association

ProCor is an association whose mission is to encourage the study and dissemination of knowledge about color, supporting the work of its members and promoting a productive synergy between the academy and industry. It is the Brazilian representative of the Association Internationale de la Couleur (AIC)

As part of its communication team, I put together a system of processes and tools that keep our leads and user database organized and ready for communication through campaigns and newsletters. That structure also allowed us to reduce the time it takes to approve and publish new members

Color Day: Landing Page & E-mail Marketing

Naboa Design — Branding Agency

At Naboa Design I worked with Joachim Jacques, a renowned brand and design consultant. While under his wing I helped bring to life projects such as Attitude Cosmetic's e-commerce and videos, Linx's Office Visual Communication, and BNP Paribas Cardif's Office Visual Communication.

Design Possível — Inclusive Design

I started at Design Possível as a volunteer using design as a tool for social transformation. And soon came the chance to co-manage the workshop area and plan branding projects; duties that allowed me to work with initiatives and organizations such as LATAM Airlines through the productive group Cardume de Mães; Cummins through its project Pano pra Manga; Pfizer through its partnership with Tear - Art Therapy; and more. Some of the projects I was involved with are:

Collaborative Branding for the Public Service Tear

Co-design of brand signature for the IncluiMais association

Visual Identity for the 4th Cultivar Festival, held by the NGO Árvores Vivas

Oficina Tipográfica São Paulo — Long Live Letterpress

During the time I spent with Oficina Tipográfica São Paulo (OTSP), my attributions involved: fine printing with letterpress, knowledge about press history, helping with workshop lecturing, project planning, and team management.

That provided me the chance to work with renowned artists, publishers, and organizations such as Patrícia Passos and Marcos Mello from LetterPress Brasil, Claudio Rocha, Baixo Ribeiro from Choque Cultural Art Gallery, Nick Sherman trough Tipocracia, ATypI (Association typographique internationale), Instituto Bienal, Cosac Naify, SESC and more.

Some of the project I got to develop there are:

Workshop Reliving Letterpress, for SESC Jundiaí inauguration

Co-design of cover and chapter opening pages of the book Thinking with Type, published by Cosac Naify

Co-design and letterpress of communication pieces for the R LAB event in São Paulo - 7th Regional Meeting of Design Students

Co-print of cover of a typography magazine: Tupigrafia issue 10

Co-design and letterpress of institutional bookmarkers

Co-design and letterpress of typographic album

ESPM — Higher School of Advertising and Marketing

I went to university at ESPM, where a graduated with a B.A. in Design. Some of the academic projects I delivered are:

Co-design of a printable version of the Agitprop magazine

Co-design and co-edition of part of The Good Women of China

Co-design of two pages for the Burti portfolio magazine

Colégio Agostiniano Mendel

I went to elementary, middle, and high school at Colégio Agostiniano Mendel, a renowned school in the city of São Paulo.

Blog

I publish articles to my Medium.com page. Here's a preview of what you can find there:

Understanding CSS Color Gradients for the Front-end and Data Visualization

T.L.;D.R.: What’s a color gradient anyway? “[A] Color gradient is a set of colors arranged in a linear order” (Wikipedia contributors 2023a). And in the context of a web browser, there’s CSS syntax to declare gradients (MDN contributors 2023a). But to start to master it, we should take a look under the hood. And that’s what this article aims at.

Load runtime information about your web application without recompiling it!

T.L.;D.R.: Store your runtime variables in a properties file, then request it when the application boots. No package per environment is needed, and it also works for feature toggles and build information.

Data Structures in Typescript: Traversable N-ary Tree (part 1)

T.L.;D.R.: Learn how to build a Tree that can be navigated up and down easily. It works for nested menus, folder structures, and even routes.